An emergency response officer from East Area and his grandmother have been used by the Met Police’s latest recruitment campaign to show the community just how proud his grandmother is of the amazing job he does across our communities.
The Met has put family at the forefront of its latest recruitment adverts, as it seeks to break down one of the known barriers to people pursuing a career in policing.
The Met knows that the approval of family, friends and the wider community can be highly influential to people considering joining the police.
In two new TV adverts, playing on catch up channels throughout December, the grandmother and a brother of two Met Police officers talk candidly about the worries they had when they found out their loved ones were joining “the Job”.
June, grandmother to 23-year-old PC Dominik John, an emergency response officer in Redbridge, Barking and Dagenham and Havering, said: “I did fear for him – the racism, from getting it from Black people and White people, but now not so much.
“Some family members didn’t like the police but they’ve changed their attitude. They realise that Dom wants to be a policeman and he wants to help make a difference, and he worked hard to get where he is and I’m very proud of him.”
The Met hopes these honest accounts from relatives of real-life officers will encourage people with policing ambitions to follow their dreams; and reassure their friends and loved ones.
The adverts are part of the Met’s wider ‘Now More Than Ever’ recruitmentcampaign, which was launched in the summer as part of the Met’s ongoing work to reflect London by attracting even more diverse candidates to sign up for the unique and rewarding role of Met police officer.
PC John, became a police officer just over a year ago, having been a police cadet for five years. He said: “When I told my family and those I considered friends that I was joining the police, I received mixed reviews but I love my job. Every day I go into work I’m faced with new experiences and challenges. No two emergency calls are the same and I enjoy being one of the people out there, dealing with situations and making people like my gran proud.”
The Met has set ambitious aspirations to make the Met even more diverse and more representative of the communities it serves.
If you would like to find out more about being a Met police officer and how to apply to become one, see the Met website.