The ‘Recycle Your Electricals campaign‘ is launching “HypnoCat” a pink fluffy cat on a mission to hypnotise Havering residents into recycling their small old electricals.
The campaign has been launched as small old electricals are one of the fastest growing waste streams in the UK and in the world.
Scott Butler, Material Focus, Executive Director, said:
“Small old electricals are one of the fastest growing waste streams, and we are throwing away valuable materials that are lost forever. In reality, these small old, unwanted electricals contain 75% of materials that can be recycled or reused such as precious materials like gold, aluminium and steel.
“Through HypnoCat and our campaign we will be providing step-by-step information on how to reuse and recycle old electricals. We want everyone to know that all old electricals – that’s everything with a plug, battery or cable – can be recycled.
“We are delighted to be working with Havering Council and call on borough residents to stop throwing away their old electricals by simply putting them in an open plastic bag and leaving it next to your orange recycling sack on your collection day. Alternatively you can take them to Gerpins Lane Reuse and Recycling Centre and place them in the electrical/electronic area.”
Councillor Osman Dervish, Cabinet lead for Environment, said:
“We are really pleased that Havering is participating in the Recycle Your Electricals campaign. We are proud of the fact that our area already provides recycling facilities for electricals by offering a kerbside collection service for small electrical equipment.
“We have joined this campaign to make sure that we further promote the importance of recycling electricals to more of our residents.”
The Recycle Your Electricals Campaign is making recycling small old electricals easier than ever before by providing an information hub for the UK on how to recycle electricals, and a postcode locator with details of over 2,500 recycling, repair and reuse points across the UK.
Share pictures, videos and stories of the electricals that you’ve collected in a bag prior to placing them at the kerbside or taking them to the Gerpins Lane recycling point. Use the hashtag #RecycleYourElectricals or tag us on Facebook @RecycleYourElectricals Twitter @RecycleElectric and Instagram @RecycleYourElectricals