Baby Bank founder opens kids clothing store to help struggling families.


Kelly Rosevear really is an amazing community champion. The Hornchurch mum not only set up a baby bank to help families in need, but has now launched a shop in Lakeside called ‘Kideco’ that sells very affordable children’s clothing for struggling families.

In 2019 Kelly began the baby bank that is now a non profitable organisation. It was initially set up in the soft play area of Mothercare in Romford and then spread to Edmonton and Purfleet. The idea started with a coat campaign, parents donated their children’s old coats to help other families in need.

The Coop at Gidea Park heard of this fantastic scheme and decided to support this campaign and set up a clothing rail in their store.

Kelly told the Havering Daily:

“The response we received was overwhelming so we decided to expand. We now have bases in the Coop in Elm Park and Tesco Roneo Corner as donation points. We are also at the Harold Hill Hub and have a partnership with the Liberty shopping centre in Romford.”

The scheme has done so well that Kelly and her team of fantastic volunteers also receive referrals from professional organisations.

Due to the high demand, Kelly has now opened a kids clothing store in Lakeside.

Kelly continues:

“The shop is called Kideco and sells affordable clothing for families. Our aim is to help stop child poverty, help the planet by recycling clothes and support struggling families.

“Thank you to the Havering Volunteer Centre and Barking and Dagenham students who have worked so hard sorting through all our donations.”

Kideco is based in Lakeside next to the HSBC level 1 unit 7 and is running for a six week pilot scheme. It caters for children aged between 5-11 years old.

It was officially launched this Monday 27 September by Thurrock Mayor Councillor Sue Shimmick.

If you have new or pre loved clothing that you would like to donate to the baby bank, you can find donation points at the Coop in Gidea Park and Elm Park.

This is a great community campaign that is helping to support hundreds of families locally. Well done to Kelly for being a real community champion.

Kelly with Thurrock Mayor Councillor Sue Shimmick and volunteer.
The shop in Lakeside
The campaign’s core values.

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