Christmas Safari Trail

Romford BID have again teamed up with trail experts High Street Safari to run a free augmented reality trail in Romford Town Centre. The trail is completely contactless thanks to its cutting edge QR code, web-based platform, and they say that anyone with a smartphone can take part. The use of augmented reality means that players can not only discover the characters in participating businesses windows, but they actually get to see them burst to life right in front of them. The idea behind the event is to encourage families to come into the centre with a safe, socially distanced and ambitious event. The trail is a story driven experience that players can complete in any order and, while being engaging and fun, is designed to encourage people to get out, do some walking, and discover hidden parts of Romford. 

The ‘Santa Needs You!’ AR Trail is positioned around the town centre with ten cute Christmas animals to find. Rudolph has taken the year off and opened his spot on the sleigh team to whole of the animal kingdom, players are tasked with visiting each of the hopefuls and helping Santa decide by voting at the end. The ten creatures on the trail have been specially commissioned for the trail and have been modelled in 3D for augmented reality, ‘Pokémon Go’ style. Once players open the AR they can take selfies or even record movies with the animals.  

The trail takes about forty-five minutes to complete but can be completed in more than one visit. It’s completely free for families and groups to take part in and they win an e-book at the end that concludes the story. 

The trail works by utilising contactless QR codes, without the need for families to download or sign up to anything. With safety in mind, it has been designed so that there is no need to go inside the venues, but some participating businesses are offering extra incentives to come in while you visit.

It’s been designed so that younger children will enjoy spotting the cute animals in host windows and older kids, and grown-up ones, will be able to engage by reading the stories and taking hilarious selfies.

Julie Frost, BID Director said, “We are really excited to be working with the team at High Street Safari for our 4th safari trail.  They are great for families to do together and this one is especially fun as you can be part of the story by taking selfies as you go.  Thanks to our 10 sites in Romford who have agreed to put the decals in their windows and good luck to all those taking part.”

The trail runs in Romford from Thursday 18th November 2021until the New Year.. To find out more, please visit the website:

Safari trail.

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