100 New Jobs for East London as Funeral Experts Expands Nationally

Free service saves families money, strengthens NHS, and protects local family-run funeral directors

FuneralExperts.com, the UK’s independent bereavement navigation service, has announced plans to establish a new national headquarters in East London, creating at least 100 skilled jobs. The hub will build on the area’s unique cultural and intellectual capabilities, making East London the centre of a national expansion that aims to transform how families are supported through bereavement.

The free-to-access service helps families avoid unnecessary costs, strengthens NHS capacity, and protects local family-run funeral directors from being squeezed out by large corporates trading under old family names.

The need for change is urgent. Cost differences between funeral directors can vary by as much as £1,300 for the same service — a higher price does not necessarily mean higher quality. The Competition & Markets Authority (CMA) has already found that too many providers are failing to comply with government transparency rules, leaving grieving families misled and unprotected. While the Government encourages families to “shop around,” most are too vulnerable, given no advice except a booklet, or pressured to do so without independent support.

The announcement comes as Funeral Experts marks its third anniversary and celebrates the extension of its Liverpool pilot — run in partnership with Liverpool City Council and University Hospitals Liverpool — for a further two years, to March 2027. The pilot has already supported hundreds of families, saving on average £900 per funeral and helping them access over £235,000 in financial support they might otherwise have missed.

But the challenges remain severe. Bereavement-related impacts cost the UK economy £22 billion annually in lost productivity, ill health, and public service strain. On average, every NHS Integrated Care Board is absorbing an estimated £0.5 billion hit every year from poor bereavement outcomes — in repeat GP visits, hospital readmissions, safeguarding interventions, and costly public health funerals.

Funeral Experts offers a solution: an impartial, free-to-access service that reduces stress for families, improves transparency, and relieves pressure on frontline NHS and council teams through full integration into bereavement and end-of-life pathways. With consent, next of kin are referred immediately to the manned Funeral Experts National Funeral and Bereavement Support Service, ensuring no family falls through the cracks.

Jason Ghous, CEO of Funeral Experts, said:

“We are proud to celebrate three years of success and a further two-year extension in Liverpool. The evidence is clear: families are better supported, funeral poverty is reduced, and the strain on NHS and council services is eased.

Our model functions because it is integrated into bereavement and end-of-life processes. With consent, next of kin are promptly referred to our staffed National Funeral and Bereavement Support Service. This ensures timely support, prevents families from reaching crisis point, and relieves frontline NHS and council staff from non-clinical duties – boosting clinical capacity both in the community and hospitals.

Even the CMA has warned that too many providers are still failing bereaved families on transparency. Price alone does not mean quality, and it should not be left to grieving people to navigate a system stacked against them.

So, my question is simple: why wouldn’t you want to have a conversation at least? The benefits reach far beyond helping the bereaved. They strengthen the NHS. They protect frontline services. They deliver national economic value. And most of all, they ensure that in life’s hardest moments, no family is left to struggle alone. The evidence is here. The model works. It’s time for those in political positions of power to act.”

Funeral Experts – Fast Facts

• £22 billion – the annual cost of poor bereavement outcomes to the UK economy.
• £0.5 billion – average annual impact on each NHS Integrated Care Board from preventable bereavement effects.
• £1,300 – price difference between funeral directors for the same service — not necessarily better quality (CMA, 2021).
• 10% of funeral providers reported to the CMA as non-compliant with transparency requirements.
• £900 – average saving per family supported by Funeral Experts in Liverpool.
• £235,000+ – financial support accessed for families that would otherwise have been missed.
• 100 new jobs – to be created at Funeral Experts’ planned East London national headquarters.

Stay up to date with all of our latest updates and content by following us on our social media accounts!

We have created community pages where we will share our up-to-date stories happening in the area. Add the area closest to where you live.