Romford’s Hidden Gem ‘Precious Thoughts’ in the Mercury Is A Store That Does Not Disappoint.

Tucked away on the ground floor of the Mercury Mall in Romford is one of our borough’s most charming independent shops — Precious Thoughts. A family-run store filled with warmth, creativity, and stunning displays, it’s a must-visit for anyone looking for a unique gift or special card.

Precious Thoughts first opened its doors in 2014 and has since become a beloved part of the Romford shopping scene. The store is run by Rafi, whose dedication and passion for beautiful presentation has earned him a reputation for creating some of the most eye-catching displays in the borough. From bespoke balloons to beautiful gifts and handpicked cards, Rafi has curated a shop that caters for every occasion — whether it’s a birthday, wedding, baby shower or just a heartfelt thank you. Rafi proudly tells us, “We have balloons for every occasion alongside unique cards and gifts for all the local community.”

Step inside Precious Thoughts and you’ll be greeted with vibrant colour, thoughtful displays and a genuine smile. It’s a space where creativity meets care, and where customer service is always top priority. Whether you’re in a hurry or taking your time, Rafi is always happy to help you find the perfect item. One regular shopper shared, “Rafi goes out of his way to make sure you get what you’re looking for. I’ve never seen a display like it — he really puts his heart into the shop.”

The past few years haven’t been easy for small businesses. In the wake of COVID-19, many local shops have struggled to stay afloat — and now more than ever, our community needs to rally around them. Independent shops like Precious Thoughts bring character, service and personal connection that larger retailers simply can’t match. Supporting them keeps Romford vibrant and diverse — and ensures that our shopping centres continue to thrive.

Located on the ground floor of the Mercury Mall, Precious Thoughts is easy to find — and even easier to fall in love with. Whether you’re after a standout balloon display, a meaningful card, or a beautifully wrapped gift, you’ll be glad you stepped inside. If you haven’t visited before, now is the perfect time to explore this local gem. You’ll not only find something special — you’ll be supporting a family business that puts community and creativity first.

Pop into Precious Thoughts this week — and discover why Romford shoppers call it one of the borough’s best-local shops!

Stay up to date with all of our latest updates and content by following us on our social media accounts!

We have created community pages where we will share our up-to-date stories happening in the area. Add the area closest to where you live.