The Entertainer – Not Just A Toy Shop But Romford’s Magical Playground.

A place filled with colour, joy, and heartwarming family values, The Entertainer in Romford continues to be a local treasure.

Tucked inside the Mercury Shopping Centre in Romford sits a toy store unlike any other – The Entertainer. But to call it simply a toy store wouldn’t do it justice. This is a place where smiles are made, children’s imaginations are brought to life, and community connections flourish.

Since opening in 2016, The Entertainer has been more than just a retail outlet. With its colourful layout and playful atmosphere, it’s a haven for children – and a bit of a nostalgic joyride for adults too. Behind this magic is a family-run business founded in 1981 by Gary and Kathy Grant, who pride themselves on their traditional values and their deep commitment to community.

At the heart of the Romford branch is manager Kerry, who has proudly served at the store for 12 years. Her passion for the community shines through every corner of the shop.

“It really is beautiful to see children’s faces light up when they come into our store,” Kerry told the Havering Daily. “This is not just a shop, it’s a playground for them.”

And she’s not wrong. Every Saturday is dedicated to fun, where children are invited to play with toys, discover new favourites, and enjoy the joy of learning through play. It’s a rare gem in today’s digital retail age — where shopping becomes an experience, not just a transaction.

This shop isn’t just about buying toys — it’s about building relationships. Staff know many of their customers by name and have the joy of watching little ones grow up. That sense of community is what sets it apart.

“We know most of our customers by name and we watch the children grow up. It is so heartwarming,” Kerry said.

The store also offers a thoughtful ‘Quiet Hour’ every morning during its first hour of opening — providing a calm and welcoming environment for children with autism and adults with learning disabilities. It’s a beautiful example of how inclusive and community-driven this business truly is.

True to their values, the company donates 10% of its profits from all stores across the country to charity — ensuring the spirit of giving is very much alive.

Currently, the Romford store is offering a delightful special: spend £15 on anything and receive a free Stitch Styling set — a perfect treat to make a child’s day even brighter.

If you’ve ever thought about buying toys online, take a moment to reconsider. The Entertainer in Romford is a place where your child can play, explore, and be welcomed with open arms. It’s the kind of shop every town needs — one run with love, care, and a true sense of community spirit.

So next time you’re in the Mercury Shopping Centre, stop by and feel the magic for yourself. Because The Entertainer isn’t just a toy shop — it’s a memory-maker.

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